Keyword Research in SEO (for CMOs) This article is written to help CMOs better understand what keyword research is and how to efficiently communicate with the SEO team to produce the most effective keyword research report. Keyword research is a crucial aspect of SEO, referring to the process of identifying Read more…
Internal links act as a GPS for websites, guiding both search engines and users to multiple destinations. Think of how an ideal GPS should guide you when you need to stop at more than one location. Let’s assign a letter to each stop: A, B, C, D, and E, in Read more…
Prompt Optimization: Enhancing Content for AI Detection and Use Introduction to Prompt Optimization (Prompt Tuning) Users are increasingly switching their “Googling” habit to AI searches. The advantage of getting direct answers to queries without having to choose from search results and read irrelevant content makes AI more practical than traditional Read more…