How to Measure Marketing ROI and Prove Value With this article, I aim to help executives accurately and efficiently calculate the return on investment for their marketing budget by focusing on liabilities versus net value directly on marketing spends, rather than oversimplifying ROI based on net profit or final sales. Read more…
Building Your Owned Media Channels: A Guide for Marketing Executives With this article, I aim to help marketing executives build communities indirectly owned by their brand to engage with their audiences without having to pay for it. Owned media is a long-term solution that can help your business increase sales, Read more…
How to Build and Maintain a Marketing Database for Sales Leads In this article, I aim to help marketing executives by elaborating on the main marketing database building methods to foster organizational awareness and cost efficiency. After reading this article, you will have a better understanding of how a marketing Read more…
9 Real Estate Marketing Ideas Although marketing is principally the same in many industries, real estate is not one of them. The level of competition and the constantly changing priorities of the target audience make promoting a real estate business trickier and more demanding. In this article, I aim to Read more…
In this article, I intend to help CEOs make educated decisions when considering hiring a fractional CMO. I will touch on some key points to help identify specific organizational needs to decide on the right profile and timing when choosing a fractional CMO so that organizations can mitigate the risk Read more…
How AI Transforms Innovators to Enhance Marketing Teams In this article, I aim to bring a new angle for marketing executives to help them enhance their marketing organizational structure using AI. I assessed use cases of AI with examples to show how to identify weaknesses in existing marketing organizations and Read more…
Keyword Research in SEO (for CMOs) This article is written to help CMOs better understand what keyword research is and how to efficiently communicate with the SEO team to produce the most effective keyword research report. Keyword research is a crucial aspect of SEO, referring to the process of identifying Read more…
Internal links act as a GPS for websites, guiding both search engines and users to multiple destinations. Think of how an ideal GPS should guide you when you need to stop at more than one location. Let’s assign a letter to each stop: A, B, C, D, and E, in Read more…
Go to Market Strategy: A Comprehensive Guide for Marketing Executives Introduction to Go-to-Market Strategy The “Go to Market Strategy” is one of the projects for which preparation is generally more difficult (and more important) than execution. What makes GTM so challenging is how it depends on the products or solutions Read more…
Understanding and Applying Value Proposition to Your Content What is a Value Proposition? Proposing value has been part of everyday life since the beginning of civilization. Proposed and perceived value plays a major role in both non-transactional (personal) and transactional (financial trades) relationships. Identifying, applying, and verifying proposed and perceived Read more…