The SEO game hasn’t just evolved; it has been fundamentally transformed. Bloggers who have built their content strategy around making complex facts digestible must acknowledge that even basic AI tools now perform this function. In the broader context, blogs are generally categorized into YMYL (Your Money Your Life) and Non-YMYL Read more…
I wrote this article with the intention of challenging common misconceptions about website design processes that cause a lack of data-driven approaches. What makes me “the expert”? Like all other experts, the mistakes I’ve made and corrected over a decade. “Call a meeting; let’s redesign our website so that we Read more…
Paid campaign planning and strategy development require a testing budget for large budgets. You’re buying statistics to determine your ROI, so a low ROI, potentially even 0%, can be acceptable during a test phase as it provides valuable data, but this should be specified as a potential rather than an Read more…