With over a decade of experience in marketing, I have built countless workflows, managed over a thousand inbound campaigns, and successfully executed SEO campaigns for large organizations.
Before becoming a fractional CMO, I had the privilege of working with top CMOs in the industry. My journey spans across all marketing channels, gaining expertise from the ground up in areas like SEO, conversion rate optimization, A/B testing, email marketing, marketing database list building, and outbound lead and appointment generation. I’ve built and trained teams in China, India, Ukraine, and the US, visiting these offices personally. I started this blog to bridge the gap between CMOs and marketing departments, helping CMOs understand and optimize their functions for maximum efficiency.
I have been passionate about creating innovative marketing strategies and campaigns that drive results. My diverse experience has given me a unique perspective on the challenges and opportunities in the marketing world.
I am not a big-time writer, but I don’t want to sell a product or simply utilize my technical marketing knowledge to develop websites I am not excited about. I wanted to do what I was very best at.
My goal is not simply to share opinions about topics discussed and written about millions of times before. All articles in this blog are exclusively written for executives to help them develop a functional awareness of the marketing and sales departments they manage. The value of gulaydin.com lies in providing information on how I accomplished tasks and delivered results.
I hope that the information on this website will help you improve what you do and give you a new perspective.
My Experience
I have quantitative background and extensive experience in transformative marketing strategies across competitive B2B sectors such as cybersecurity, managed IT services, home automation, and cloud security, I drive growth, lead demand generation, and devise data-driven marketing strategies for a diverse portfolio, including Xcitium, Comodo, and Ezlo since 2012.
Core Expertise:
- SEO Dominance: Leading comprehensive SEO strategies, establishing an SEO Lab to innovate and maintain top rankings in competitive sectors, driving significant revenue growth through organic search.
- Performance Marketing Leadership: Utilizing quantitative methods and AI to enhance marketing precision, significantly boosting engagement and conversion rates.
- Email Marketing Innovation: Managing dynamic teams, employing rigorous A/B testing and data-driven workflows to optimize email campaigns.
- Community Engagement & Growth: Successfully grew a LinkedIn group to over 220,000 followers, blending quantitative growth strategies with robust community interaction.
- Organizational Excellence: Structuring marketing departments to excel in data-driven decision-making, empowering teams to thrive in complex marketing landscapes.
Professional Highlights:
- Comprehensive Marketing Strategy: Spearheading strategic and quantitative initiatives at MAVeCap, enhancing the portfolio’s lead generation and conversion rates.
- Technological Innovation in Marketing: Championing the integration of cutting-edge technologies and AI to streamline operations and enhance decision-making.