High cost, long process, and the number has not moved.
That is the state of most growth programs I am asked to look at. A stack that costs six figures a year, a process nobody can run without the person who built it, and a number that has not moved in four quarters.
I replace all of it with something smaller that produces a figure you can check.
Ugur GulaydinWhat I write about
What marketing actually costs and what it actually returns. Test budgets, customer acquisition cost, attribution, and the statistics behind numbers that sound precise but are not.
Read →How a company decides who to sell to, what to say, and where to show up. Positioning, value propositions, owned channels, and the sequencing that separates a plan from a launch.
Read →Being found, by people and by models. Intent research, information architecture, internal linking, and what changes when the answer is generated rather than listed.
Read →What AI changes inside a marketing organization, judged by work that shipped. Operating models, the first projects worth doing, and the ones that look impressive and produce nothing.
Read →Attribution explains where activity appeared. It does not explain economics.
An operating model tells you how many qualified opportunities the business needs and what each one is worth. Lock the definition of qualified before results arrive, then diagnose the stage that missed its assumption.
Work
Marketing EconomicsUpdated September 29, 202631 Meetings a Month to 129, Same HeadcountBetween January and September 2026, a B2B services company I work with went from booking an average of 31 qualified meetings a month to…Go-to-MarketUpdated September 22, 2026I Built a Community of 245,000. Ten Percent of It Was PromotionalI built a cybersecurity community for a former employer and grew it to roughly 245,000 followers on LinkedIn and more than 150,000 newsletter subscribers.…
Go-to-MarketUpdated September 20, 2026Go to Market Starts From Your Buyer’s Reality, Not YoursHere is a problem I have been working on recently, and it explains why most go to market plans fail before anyone writes a…Everything here is work I did and what it returned.
If any of it applies to a problem you have, the form reaches me directly.